Miette was born from a simple idea: finding beauty in the smallest parts of baking. Named after the French word for crumb, the brand celebrates the traces left behind — crumbs on the table, flour on a surface, layers of pastry and the imperfections that make every bake unique.

We translated this idea into a positioning built around the beauty of what remains. Rather than presenting Miette as a traditional bakery, we imagined it as a contemporary café where craftsmanship, food and design come together to turn an everyday ritual into something worth noticing